Needless to say, pitching Jericho's book to my editorial board was like pitching iPads to the Amish. A whole lot of blank stares and a whole lot of people saying 'I don't get it'. Now, this is not the fault of the individuals, but it is the fault of a system in which in a room of 15-20 people, not one of them knew what I was talking about.I think there is something to be said about the gender disparity in publishing, just like there's something to be said about the geographical and political clustering in the industry. But Chris Jericho? Ech.
Men can't read, or so I hear
At HuffPo we find former editor Jason Pinter talking about why publishers don't think men read. He writes about pitching a book by professional wrestler Chris Jericho to a room full of New York editor: