Ground black pepper is decidedly not "ground black people"

A misprint in an Australian cookbook (in which "people" was substituted for "pepper" of the "ground black" variety) cost $20k to fix. Now, this super sucks, and is one of the worse possible typos. The publisher's response?

"When it comes to the proofreader, of course they should have picked it up, but proofreading a cook-book is an extremely difficult task. I find that quite forgivable."

Of course it's forgivable! It's not like you pay proofreaders to keep you from having to recall for misprints.