The blog to book projects seem tired because so many of them have been one-trick ponies. They're based around a gimmick: They tell a joke and then they tell it again and again....The ones that have been really successful, and have a chance of making the backlist, have had a clear editorial voice: there's an honest critique or cultural observation built into the ostensibly humorous project....Their humor is not a result of a cheap gimmick (unlike another hipster book out there, LOOK AT THAT F***ING HIPSTER, which is the thinnest concept ever, and has no shot a backlist because of it); they have voice.Oh, sir, thank God you're here to explain life to me! I was under the impression that most book acquisitions were for the immediate profits, not for the long range backlist potential. I must have been erroneous, good sir! It's not like hipsterdom is a cultural flash in the pan or anything. Hipsterdom, like beatnik culture, mod, and grunge, is here to stay, allowing for this backlist pontential.
And indeed, your product is totally different than "Look at That F***ing Hipster." Sure, both may be by young Brooklynites making fun of hipsters, how they dress and what they think, but your product has more text, and is thus superior.