Ok, some people won't just take my word on that, and have to be convinced. At the Guardian book blog, Sam Jordison writes about falling in love with GRRM. Most of the article is about not wanting to read Martin's books, but then he comes around and recognizes that the Song of Ice and Fire series is faboosh. I have distilled the good things he has to say below:
Martin has a great talent when it comes to placing his reader inside the heads of his characters....I couldn't stop reading....I read A Game Of Thrones with genuine pleasure....Martin's writing is excellent. His dialogue is snappy and frequently funny. His descriptive prose is immediate and atmospheric, especially when it comes to building a sense of deliciously dark foreboding relating to a long winter that is about to engulf his fictional land....Indeed, darkness is something Martin excels in....I know why they call it dragon-crack. I have no choice but to read the next novel.Feel free to read the whole post (it's pretty interesting), but for those of you who don't like to hear bad things about GRRM: don't say I never did anything for you. Take the compliments and run.