The internet attacks print (for real)

Penguin is doing some crazy "augmented reality" shenanigans with the next installment of the "Vampire Academy" series. Galley Cat says:
Developed by the tech company Ogmento, the trippy cover will blend text, images and video into a surreal new viewing experience. The "Vampire Academy" series has already sold 2.25 million copies to an eager readership of tech-savvy kids.
Seriously, check this out. I want all of my books to have this:

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