...[I]f you had to come up with a list of adjectives for what the New Yorker brand represents – excellence, polish, depth – those aren’t necessarily things you can achieve on a blog, podcast or Twitter feed.Fair point! He talks a lot about tying in blogs and print--really interesting, really worth the read.
When we started the website the original plan was to fact check blog posts and that just doesn’t work. You can’t ask people to write in a freer, more immediate way and then put them through the same editorial machine. But New Yorker writers tend to have informal voices that are a lot more formal than most.
The New Yorker speaks
The New Yorker (holiest of holy)'s web editor Blake Eskin talks about how the New Yorker approaches the internet. He says: