Still, Mr. Jobs said that iPad owners downloaded over five million books in the last two months, or 2.5 books per iPad. Although it is not clear how many of these books are free, this is still a troubling trend for Amazon.Why? Why do people do this? Because they're assholes who equate downloads with sales. These are not sales if they are free. I'll take anything that's free! But I'm a discriminating consumer when it comes to spending my actual money. There is a difference, Apple, so don't inflate your numbers.
...End pet peeve.